Sales

PRICING AND PROMOTION

Demand for a company's products is highly correlated with its pricing policy. Implementation of the company discount system increases customer satisfaction which strengthens relationships and achieves customer loyalty. This is a simple instance where smart policies will cause an increase in profits. Comarch ALTUM allows easy and flexible identification of discounts, rebates and company promotional prices. This can be customized into groups of products or individual products and can also be applied to chosen customer groups, individual customers or specific vendors.

CRM

Complete client satisfaction translates into maximum profits. Therefore, efficient support of pre-sales processes is extremely important to ensure continuing cooperation with clients. The CRM module is easily accessible through the Internet. This allows sales representatives to be continually well informed about present and potential clients. The CRM module contains the history of client contact and keeps detailed records of questions, needs and processes that help improve efficiency and increase customer loyalty. In addition, the CRM module provides the ability to conduct promotional campaigns with selected target groups by defining and executing various steps, which maximize the effectiveness of sales representatives. This easily transfers into maximizing company profits.

RETAIL CHAIN MANAGEMENT

The vast knowledge that has been acquired throughout Comarch's 16 years of experience has been incorporated into Comarch ALTUM enabling retail chains to act collectively in pursuing company goals. Stores retail chains are managed centrally using the application installed at the company headquarters. The system enables the undertaking of strategic decisions, the ascertaining of consolidated pricing policies and allows for the planning of further actions and development. Pricelists, sales, discounts and system user privileges, system upgrades and installation are managed from the headquarters and distributed among the company outlets.

Sales data, missing items orders and stocktaking data is collected from the outlets and deposited for analysis at the headquarters. Chain store Managers responsible for the planning of stock rotation must make several decisions with the goal of ensuring all the retail outlets are optimally stocked. Analysis enables multi-dimensional examination of the sales data. The system allows for the logical examination on several different levels:

• Region
• Sales point groups
• Single store
• Single seller

Analysis enables definition of the time horizon (with the granularity set to hours, days, weeks, month, years, etc.) with the possibility of creating any comparisons based on time. The tool permits the detailed division of an assortment of data classified by brands as well as product lines. The comparison of products within different product groups is also applicable as well as internal benchmarking with company sites.

Comarch ALTUM Retail Chain Management Features:

• Strategic decision making
• Consolidated pricing policies
• Retail outlet management
• Trend management
• Customer intelligence
• Information management

SINGLE STORE MANAGEMENT

Comarch ALTUM automates and facilitates typical store management processes. Back office functions include improved stock-taking, stock replenishment models for retail industries, and shift work management. Back office stands contain all the information regarding sales divided by each point of sale. Applications managing the stores ensure a continuous flow of data from the single point of sale through to company headquarters.

Furthermore, the system enables advanced customer service, including service calls and purchased items returns. It is designed to be ergonomic, with the option of keyboard shortcuts definition and fully customizable layout enabling the user to simplify his/her daily duties.

Comarch ALTUM Store Management Features:

• Inventory level management
• Point of sale management
• Fraud detection
• Advanced customer service

POINT OF SALE (POS)

The interface screen has distinctive buttons, an ergonomic design, and enables flexible customization of the screen layout creating a user-friendly and efficient interface. This makes customer service more expedient and helps to maximize customer-retention. This extremely efficient application is designed to fit the retail environment and can be run using both the POS touch screen terminal and classic keyboard computer.

The system is designed to work with retail-specific devices such as:

• Bar code scanners
• Receipt printers
• Scales
• Drawers

Although POS software is designed to be extremely quick and efficient it has many additional functions. It can accept internal warehouse movement enabling the operator to check available stock in distant sites. The POS function comprises of simultaneous work on several documents enabling several people to operate on one stand at a time.

PRICE MANAGEMENT

Comarch ALTUM offers a solution that allows you to easily manage all your sales and purchase prices. You have nearly unlimited possibilities for designing the pricing policy for your whole company:

• Combine different price types and price lists that are definable for any period of time and can be connected with selected customers and suppliers. In this way, you always have an overview of where you can buy something for the best price as well as the price you are offering to a specific customer.
• Realize all of your ideas for sales promotions with a combination of 9 different types of discounts. You can set discounts as valid for single customers, groups of customers or all customers. They can be valid for single products or groups of products as well as general discounts for your customers. Define value or percentage discounts and use chain discounts to specify the discounts you set in even more detail. Additionally, you can set discount scopes for your employees, within which they are able to grant discounts to important customers.
• Use prompt payment discounts to encourage your customers to pay in time. Therefore, you not only save on dunning and administration costs, but also improve your company's cash flow.

MERCHANT'S CREDIT

Minimizing the risk of non-performance is a very important factor for trade companies. Comarch ALTUM helps you minimize this risk by checking your customer's credit limit at the moment you generate an order in the system. In the event your customer has exceeded their limit, your sales staff is informed that they must put all transactions with them on hold until a higher credit is granted or they pays make a payment on their account.

QUICK SALES

Sometimes business requires fast action. With Comarch ALTUM you are on the pole position. You do not even have to open up a new invoice to sell something. By picking articles directly on your list of items you can with a single click create sales receipts and invoices and move on to the next order while others are still asking the client for the umpteenth time to repeat the name of the item they wants.

ONE INVOICE, ONE CUSTOMER, BUT 3 ADDRESSES FOR PAYMENT, BILLING AND DELIVERY

Some customers have a complicated company structure, leading to complicated requirements for factoring, payment and delivery. With Comarch ALTUM you can let them know that you are prepared for whatever they request, using multiple addresses for different purposes that are connected to one and the same customer.

ONE-CLICK DOCUMENTS

As you would expect from an ERP system, Comarch ALTUM contains different trade documents such as sales and purchase orders and invoices, sales receipts and corrective invoices and receipts. But would you expect that you can create documents with one click, reuse other documents or use them as a basis for further documents? Comarch ALTUM offers this possibility in order to help you save time and resources that can be used for managing the next client request.

Once you have created e.g. a sales order, Comarch ALTUM allows you to create a sales invoice and the warehouse release document for this sale based on the sales order document. Of course you can also use this mechanism the other way around, creating an invoice based on a warehouse release document.